Vi har alle et ansvar

Every day – all year round – each Dane generates approximately 7 kg of waste. This amounts to an annual waste production of around 13 million tons (source: The Danish Environmental Protection Agency's Waste Report 2019). It is therefore important to ensure that waste is collected and treated in the right way.

Once the waste has been collected in a safe and responsible manner, it is just as important to recycle as much of it as possible to ensure that the resources within the waste are not lost and do not contribute to environmental degradation.

For DeNova, this means that our mission is to see value in what others consider waste.

Modern society discards many potential resources that can be recycled. We see it as a challenge to reduce unnecessary environmental impact while simultaneously building a successful business based on the resources found in waste.